Marketing
Below you will find a few marketing projects I have worked on throughout my time in college. I am currently working as a marketing specialist and intern at Monterey Pacific International!
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Monterey Pacific International Jet
As a Marketing Specialist for MPIJet, I worked to strengthen their SEO, conduct competitor research, run social media accounts and campaigns, and created content. I increased the company’s reach by 200% and generated over 180k views on Instagram reels. I also utilized tools such as Facebook Business Suite and Google Analytics to track metrics, and ensure we were reaching our target market.
Disney Princess "Dream To Be"
New Blood Awards hosts a marketing contest for Disney every year. In 2022, three PLNU students including myself formed a team to create a 2-minute video for Disney Princess. To do so, we conducted research, followed the UCAM to connect insights on our target market, and came up with our idea for the video.
Website Designer
As a freelance website designer, I was able to create, develop, and complete several websites on Wix.com, while providing monthly upkeep of those sites. I designed and cultivated a website for property management and rentals. I also set up an e-commerce store, creating products to sell, and connecting those products to the
website.
Entourage
Imagine Yelp meets Instagram, but for movie, music, tv shows, and podcast recommendations. I was given the opportunity to work on the marketing team to get this app running from the ground up. We worked on development, content creation, campaigning, and more to release an app we felt proud of. I also worked with the CEO to create an in-depth content marketing strategy.